AI: A Powerful Growth Engine for Software Publishers

  Artificial intelligence is neither a miracle solution nor an existential threat. It represents a major growth opportunity, comparable to the advent of information technology twenty years ago. For software publishers and IT service providers, the impact is clear: those who leverage it effectively could at least double their revenue within a decade. Impact on […]

Agentic AI: Perfect Employee… or Ticking Time Bomb?

As a software publisher, imagine an AI agent optimizing your ERP workflows in real time—with zero human error. But what happens when that agent makes a decision that clashes with your business model? Welcome to the world of agentic AI, where the promise of efficiency collides with technical and ethical challenges What Is Agentic AI? According […]

Conversational agents vs. chatbots: understanding the differences

AI Conversational Agent Chatbot

  The terms “conversational agents” and “chatbots” are often used interchangeably. However, these two concepts differ considerably in terms of functionality and capabilities. This article explores the fundamental distinctions between conversational agents and chatbots. These differences are crucial for software publishers, particularly in the B-to-B SaaS sector. Chatbots: predefined scripts Chatbots are generally computer programs […]

Business application publishers: drivers of productivity

  In this article, we explain how business application publishers are becoming drivers of productivity thanks to conversational AI. What if a simple conversation with your business software could increase your productivity by 30%? Conversational AI—the technology that allows us to interact with digital tools using natural language—is no longer a distant promise. For application […]

AI at all costs? Understanding AI pricing models for your business

IA et Modèles de prix

  A unique opportunity for publishers Before turning to the subject of pricing models for AI integration, let’s take a quick look back at recent events. November 30, 2022: opening of chatGPT, the first generative AI service for the general public. The event had an extraordinary impact. With over 100 million users in just a […]

Software publishers: May the Force be with you!

Editeurs d’application : que la force soit avec vous !

Application publishers integrating conversational AI into their business solutions are navigating a complex, very complex galaxy. Between technological opportunities and competitive challenges, the adoption of AI is transforming user interactions and development strategies. Let’s take a look at how the forces at play are influencing this dynamic market and the strategic choices ahead. What kind […]

AI and ethics: knock or no knock?

ethical digital: AI comes with a lot of questions

What are ethics? Before talking about Ethics and AI, let’s take a look at ethics itself. Ethics is one of those subjects that we understand intuitively, but which escape us as soon as we try to define them, like time, life or emptiness, for example. Or, for the more mathematically inclined, infinity, divergent series or […]

Open source, open weight or proprietary LLM?

LLM Open Source, Open weight ou Propriétaire - Analyse

Should you choose an Open Source, Open Weight or Proprietary LLM? Let’s face it: it’s a rhetorical question, and you won’t find the answer in this text. We’d like you to gather useful information and a first-level analysis on this complex subject to help form your own opinion. LLM is not (just) software There’s a […]

Difficult to predict the environmental footprint of digital technology

Prédiction de l’empreinte environnementale du numérique

The environmental impact of digital technology Articles and interviews are appearing in the press, on the radio and on networks, denouncing the growing environmental footprint of digital technology. Figures of 3 to 4% of global greenhouse gas emissions are said to be directly linked to digital technology. As players in this sector, are we actively […]