Example: Seamless recruitment on social media
Maintaining the communication thread throughout the recruitment process on social networks.
A restaurant chain asks a specialized agency to broadcast its recruitment campaigns on social networks (Tiktok, Instagram, Facebook) in order to quickly generate a significant volume of qualified candidates.
After a severe targeting, the contacted people who react positively to the campaign are pre-qualified by a questionnaire directly on the social network, then, through the Agora solution, they are automatically connected to the client’s HR
department through the public messaging system of their choice (for example Messenger or WhatsApp).
For its part, the HR department can continue to use its usual tools (recruitment module of its HRIS, collaborative application of the company) while the candidate continues to communicate on the messaging system of his choice.
There is no longer any risk of losing contact and therefore of dropping out (particularly damaging at the beginning of the recruitment process), the rate of discovery of qualified profiles is maximized and the recruitment cost is optimized.
Elements that must interact:
Social network recruitment application
Advertising campaign, online survey, first screening
Enterprise business applications
HRIS, collaborative application/digital workplace
Means of communication
Social networks (Instagram, Tiktok…) and messaging services (Messenger, WhatsApp, SMS…)
In their everyday language, on their favorite social network and messenger
On their usual tools (HRIS, digital work environment of the company)
To go further...
In a tight recruitment market, it is necessary to diversify your recruitment methods to find the right profiles on social networks.
As new generations of digital natives enter the job market, social media is an employer’s main source for recruiting new talent.
To cut costs, but also to reach candidates who will never be present on resume libraries. According to a study conducted by RegionsJob, 82% of job seekers are looking to be recruited via social networks.
Develop your employer brand
As a recruiter, using social networks also means communicating about your company and thus giving visibility to your employer brand.
Indeed, by publishing content about your company on social networks, you can boost your employer brand. Secondly, it facilitates the recruitment of new employees and contributes to a good image among employees.
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